Search is becoming an answer, not a list of links.
When someone asks an AI "who's the best automation agency in Toronto?", the model doesn't hand back ten links. It gives an answer and names a few businesses. GEO is the work that gets your business into that answer, as the recommendation rather than an also-ran.
Tell the model exactly what you are.
Models cite businesses they can describe confidently. We give yours a crisp entity definition, consistent name, service and location facts, and structured data (Organization, Service, FAQ schema) so the AI knows what you do and where.
Write for the question, not the keyword.
AI assembles answers from concise, factual, question-shaped content. We map the questions buyers actually ask and answer them directly on-page, so the model has clean passages to quote. It's the same discipline behind the steps to get recommended by ChatGPT.
Say the same thing everywhere.
Models cross-check your site, Google Business Profile, directories and reviews. When your name, services and location match everywhere, confidence goes up and so does how often you get named. We align all of it, plus an llms.txt file written for the crawlers.
Honest outcomes, not inflated promises.
GEO earns its place by changing what the AI says when a buyer asks. Here's what it's built to do.
Named in the answer
The model recommends you by name when someone asks for options in your category and city.
Cited, not buried
Your site becomes a source the AI quotes, instead of a link nobody clicks.
Consistent everywhere
One clean story across your site, profile and directories, so confidence and mentions climb.
GEO, answered.
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring your website, content and data so AI assistants like ChatGPT, Perplexity, Gemini and Google's AI Overviews cite and recommend your business when people ask for options. Where SEO ranks a link, GEO gets the AI to name you in its answer.
How is GEO different from SEO?
SEO optimizes for a ranked list of links. GEO optimizes for being the source an AI quotes or recommends inside a written answer. They overlap, but GEO adds clear entity definitions, answer-style content, consistent facts across the web, and schema that makes you machine-readable to language models.
Does GEO replace SEO?
No. GEO sits on top of SEO. A clean, well-structured site is the foundation for both. GEO adds the layer that gets you surfaced inside AI answers, which matters as more people ask AI for recommendations instead of scrolling results.
How do I get my business cited by ChatGPT or Perplexity?
Give the models a clean, consistent, machine-readable picture of your business: a clear entity definition, answer-style content, structured data, matching facts across your site, Google Business Profile and directories, and an llms.txt file. We run an AI visibility check, then optimize so the AI names you.
How long does GEO take to work?
Some wins are fast: fixing entity data, schema and answer content can change what an AI says within weeks, because models re-crawl often. Durable positioning builds over a few months alongside reviews, citations and content depth.